MARKETING
Check connections with Facebook and twitter and maximie their use
List all significant contacts/venues on community lists
make social media buttons clear
Insert more calls to action:
PRIORITIZE TASKS BASED ON MARKETING:
-Look at marketing spreadsheet in google docs and make changes specified therer first.
MONETIZATION:
How can your tracks be made more social?
- one idea example is to make ringtones out of them
- another would be to sell a video of you making one of them
- offer combinations of the tracks (i.e. listeners can here all the tracks in mps on the site but you can curate special collections - distinguished by combination and/or production value -- like"love songs interspersed with experimental produced in surround sound).
- all love songs with video accompaniment
surround versions of songs
eclectic combinations o things you do. leveraging the eclectness of your collections
special mastered mixes
audiofile mixes
Tech page subscriptions:
- 5/month
-video lessons exclusive to the site
- exclusive access to me
- exclusive classes
-
EVERYTHING IS A CALL TO ACTION:
make it easy to click right into content.
Ask, "can I be listening/watching/blogging/ whatever within seconds?
Post "listen" on everything links and have tracks on
CONTENT:
Post Earlier Hirsch stuff
hirsch stuff with Sean
post digital talk tv stuff
can you find the student film thing you did?
How about the thing on the Tarot for Jenny a CMU?
See if you can get the stuff on the old colorado backup tapes to someone on campus
Add explanation pages under suit compositions. There is the caption, then the words "detailed explanation" or "prigin of this piece". a swmall blurb then the word "MORE" leading to a detailed explanation.
Add to interviews page:
Suit on TV
the two interviews you had online
Dd to tracks and or details pages:
childrens
interviews
early scores
USE AN INTRO PAGE:4 Common Mistakes To Avoid with Intro Pages
Here are four common mistakes that we see with intro pages that you should avoid:
1. Permanent intro page: Intro pages should only be used for short periods of time and for specific calls-to-action. It becomes annoying for repeat visitors to keep having to click through to your main site.
Also, Google picks up text content on your page, and if the first page of your website is an Intro page, there isn’t much to tell Google how your site is relevant to search queries, which can hurt your rank.
2. Too much content: Don’t clutter your intro page with several music players, too many videos, and various social feeds. Make it very clean and focused.
3. No clear purpose: There should be a clear purpose for the intro page. Let fans know about your new album, a crowdfunding campaign, a new video, tour, etc. Don’t just have a photo of your band with an “Enter Site” link, this simply wastes the visitor’s time with an extra click to get to your content.
4. Hidden “Enter Site” link: Make it very easy to find where to enter the full website from your intro page. If someone can’t quickly find out how to access your full site, they might just give up and go back to checking their Facebook and cat videos, and not come back.
QUALITY:
upload all videos into native weebly hd video app
LEGAL:
Add copyright notes at bottom of pages
FRIEND PROMOTION:
give mark peery credit on all photos by him
ORGANIZATION:
Create a press kit page (see g burns for model)
http://gburnsjugband.com/wp-content/uploads/2014/01/GBurnsJugBand-EPK-Rider.pdf
TIPS:
LANDING PAGE DOS AND DONTS:
http://www.wordstream.com/blog/ws/2013/10/03/landing-page-audit?utm_source=direct&utm_medium=email&utm_campaign=PT_Button&mkt_tok=3RkMMJWWfF9wsRohuq%2FLZKXonjHpfsX77OQtUKK3lMI%2F0ER3fOvrPUfGjI4JTctnI%2BSLDwEYGJlv6SgFTLLHMaJo2bgIWhY%3D
Check connections with Facebook and twitter and maximie their use
List all significant contacts/venues on community lists
make social media buttons clear
Insert more calls to action:
PRIORITIZE TASKS BASED ON MARKETING:
-Look at marketing spreadsheet in google docs and make changes specified therer first.
MONETIZATION:
How can your tracks be made more social?
- one idea example is to make ringtones out of them
- another would be to sell a video of you making one of them
- offer combinations of the tracks (i.e. listeners can here all the tracks in mps on the site but you can curate special collections - distinguished by combination and/or production value -- like"love songs interspersed with experimental produced in surround sound).
- all love songs with video accompaniment
surround versions of songs
eclectic combinations o things you do. leveraging the eclectness of your collections
special mastered mixes
audiofile mixes
Tech page subscriptions:
- 5/month
-video lessons exclusive to the site
- exclusive access to me
- exclusive classes
-
EVERYTHING IS A CALL TO ACTION:
make it easy to click right into content.
Ask, "can I be listening/watching/blogging/ whatever within seconds?
Post "listen" on everything links and have tracks on
CONTENT:
Post Earlier Hirsch stuff
hirsch stuff with Sean
post digital talk tv stuff
can you find the student film thing you did?
How about the thing on the Tarot for Jenny a CMU?
See if you can get the stuff on the old colorado backup tapes to someone on campus
Add explanation pages under suit compositions. There is the caption, then the words "detailed explanation" or "prigin of this piece". a swmall blurb then the word "MORE" leading to a detailed explanation.
Add to interviews page:
Suit on TV
the two interviews you had online
Dd to tracks and or details pages:
childrens
interviews
early scores
USE AN INTRO PAGE:4 Common Mistakes To Avoid with Intro Pages
Here are four common mistakes that we see with intro pages that you should avoid:
1. Permanent intro page: Intro pages should only be used for short periods of time and for specific calls-to-action. It becomes annoying for repeat visitors to keep having to click through to your main site.
Also, Google picks up text content on your page, and if the first page of your website is an Intro page, there isn’t much to tell Google how your site is relevant to search queries, which can hurt your rank.
2. Too much content: Don’t clutter your intro page with several music players, too many videos, and various social feeds. Make it very clean and focused.
3. No clear purpose: There should be a clear purpose for the intro page. Let fans know about your new album, a crowdfunding campaign, a new video, tour, etc. Don’t just have a photo of your band with an “Enter Site” link, this simply wastes the visitor’s time with an extra click to get to your content.
4. Hidden “Enter Site” link: Make it very easy to find where to enter the full website from your intro page. If someone can’t quickly find out how to access your full site, they might just give up and go back to checking their Facebook and cat videos, and not come back.
QUALITY:
upload all videos into native weebly hd video app
LEGAL:
Add copyright notes at bottom of pages
FRIEND PROMOTION:
give mark peery credit on all photos by him
ORGANIZATION:
Create a press kit page (see g burns for model)
http://gburnsjugband.com/wp-content/uploads/2014/01/GBurnsJugBand-EPK-Rider.pdf
TIPS:
LANDING PAGE DOS AND DONTS:
http://www.wordstream.com/blog/ws/2013/10/03/landing-page-audit?utm_source=direct&utm_medium=email&utm_campaign=PT_Button&mkt_tok=3RkMMJWWfF9wsRohuq%2FLZKXonjHpfsX77OQtUKK3lMI%2F0ER3fOvrPUfGjI4JTctnI%2BSLDwEYGJlv6SgFTLLHMaJo2bgIWhY%3D
